New Research Brief: Winegrape Grower Perceptions of Sustainability Programs in Lodi, California
The CEPB's sustainable viticulture research team has recently put out a new research brief: "Winegrape Grower Perceptions of Sustainability Programs in Lodi, California". Read the full version by accessing the document below.
The Lodi Winegrape Comission’s (LWC) Sustainable Winegrowing Program (SWP) promotes grower adoption of best management practices via informational meetings, workshops, vineyard demonstrations and research, the Lodi Winegrowers’ Workbook for sustainability self-assessment, and the Lodi Rules for Sustainable Winegrowing third-party certiﬁcation program. Understanding grower perceptions of agriculture programs like the LWC is important because similar organizations are operating at the state level (California Sustainable Winegrowing Alliance, CWSA), in other winegrowing regions, and in other agricultural commodities.
This research brief presents results from a mail survey and semi-structured interviews of winegrape growers to evaluate the success of the LWC from the perspective of growers themselves. Survey respondents identify whether or not they participate in various LWC outreach and education activities, how successful they think the LWC has been across a range of objectives, and the degree to which they support local and statewide programs.
Participation in LWC activities ranges from over 90% of growers (reading the LWC newsletter) to less than 40% (completion of Lodi Rules third-party certiﬁcation program), with lower participation in more resource-intensive activities. 70% of growers think the LWC has improved consumer perception of the region, and they rate the LWC’s achievement of environmental objectives more highly than they do economic objectives, particularly reducing input costs and streamlining operations. Survey respondents are generally supportive of the LWC and the CSWA, as well as their respective certiﬁcation programs, but they show a preference for local programs.