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Napa Valley and Central Coast Winegrape Grower Surveys to be launched in Winter of 2012

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By Matthew Hoffman - Posted on 05 December 2011

The CEPB's viticulture research team is gearing up to launch our Central Coast and Napa Valley winegrape grower surveys this coming winter. The Lodi version of this survey, which we have been reporting on in this blog, was delivered one year ago and yielded findings relevant to advancing the adoption of sustainability practices in California viticulture. This is a multi-regional and multi-organizational project. Our survey instruments were designed with the help of a 20-person advisory committee of growers, outreach professionals, and viticulture industry leaders from across California. We are coordinating with a multitude of organizations to encourage their growers to complete the survey. We ask that our colleagues in the industry to support us in survey promotion. Our methods resulted in a 48% response rate in Lodi, and we hope to repeat this success in Napa and the Central Coast. For promotional material (email scripts, newsletter announcements, and PDF flyers) please contact Matthew Hoffman at mbhoffman@ucdavis.edu.

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CC Flyer.pdf475.76 KB
Napa Flyer.pdf464.42 KB