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Extension 3.0 White Paper: Ag. Extension Should Capitalize on Knowledge Networks


By Mark Lubell - Posted on 14 October 2013

We just completed a paper on Extension 3.0 that will be submitted to the journal Society and Natural Resources. We are officially circulating the pre-publication as a CEPB white paper (see attachment). Here is the abstract:

This paper develops the idea of “Extension 3.0” as an approach to agricultural education and outreach that capitalizes on the complex structure of local agricultural knowledge systems. Over the last century, agricultural knowledge systems have evolved to feature networks of actors with widely distributed and specialized expertise. Extension programs need to manage these systems in ways that maximize the synergy between experiential, technical, and social learning. Using empirical research from California farmers, we demonstrate the diversity of these networks within and across contexts, and the importance of boundary-spanning relationships. We provide some initial recommendations about actions needed to realize the goal of Extension 3.0 to deliver relevant agricultural knowledge to the right people, at the right time and place.

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Extension 3 0 White Paper.pdf544.07 KB