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New research reports on California winegrape grower adoption of sustainability practices

By Matthew Hoffman - Posted on 20 October 2012

This week the Center's viticulture research team released two complementary reports about California winegrape grower adoption of sustainability practices and vineyard management goals. Several organizations throughout California viticulture share the objective of encouraging winegrape grower adoption of sustainability practices through outreach. "Sustainability practices" are those that balance economic, environmental, and social costs and benefits. We considered 44 codified sustainability practices. In these reports we focused on two organizations: the Napa Valley Grapegrowers and the Central Coast Vineyard Team. Both organizations have established histories of sponsoring grower outeach activities including field research, informational meetings, industry fairs, sustainability self-assessment workbooks, and sustainability certification systems.

Practitioner lexicon of sustainable agriculture

By Matthew Hoffman - Posted on 28 June 2012

Reporting here on a research snippet from the Center’s National Science Foundation funded sustainable viticulture research project.

What is the definition of sustainable agriculture? More importantly, how might we define sustainable agriculture to serve as an effective guide for putting sustainability into practice?

Western Fruit Grower: Networking Helps Winegrape Growers

By Matthew Hoffman - Posted on 18 June 2012

The Center's National Science Foundation and UC Sustainable Agriculture Research and Education Program funded study on sustainable viticulture recently received some media attention by Western Fruit Grower Magazine. The article, titled "Networking Helps Winegrape Growers: Survey shows top winegrape growers share and share alike", can be read by clicking on the link below. Thank you to David Eddy, the author of the article, for his interest in our work. We are appreciative of the opportunity to communicate some of our research findings directly to growers and industry professionals - those folks doing the hard putting sustainable agriculture into practice.
http://www.growingproduce.com/article/28051/networking-helps-winegrape-g...

Could climate change warm your chardonnay?

By Matthew Hoffman - Posted on 24 May 2012

Iowa Public Radio recently published a short article exploring how Lodi winegrape growers are perceiving and adapting to climate change. This article is part of a larger series on climate change in California agriculture. Aaron Lange, a fifth generation Lodi winegrape grower who serves as an adviser to our Center's sustainable viticulture research project was one of the growers interviewed. The article can be viewed here: http://harvestpublicmedia.org/article/1066/could-climate-change-warm-you...

New Report: 2011 Lodi Winegrape Grower Survey

By Matthew Hoffman - Posted on 16 May 2012

In 2011, the Center for Environmental Policy and Behavior's viticulture research team, which includes Mark Lubell, Vicken Hillis, and Matthew Hoffman, designed and administerd the third installment of the Lodi Winegrape Grower Survey. Lodi's regional grower organization, the Lodi Winegrape Commission, has a long history of advancing agriculture in the Lodi winegrape region. Over the years the LWC's policies and programs have evolved in response to the ever-changing economic, environmental, political, and social climate of California agriculture. In short, the LWC was worked hard to support the changing needs of Lodi growers. The 1998 and 2003 winegrape grower surveys played important roles in guiding this evolution by providing a scientific and empirical basis for evaluating outreach and education programs, identifying grower needs, understanding grower perceptions and opinions, and tracking grower adoption of innovative agricultural practices.

SureHarvest: Agrifood Sustainability Professional Services Positions

By Matthew Hoffman - Posted on 05 March 2012

SureHarvest has announced three tiers of job openings. These are exciting opportunities for students and seasoned professionals with experience in the agrifood sector. Below is SureHarvest's job announcement and web-links to applications.

SureHarvest job announcement: http://www.sureharvest.com/career.php

2012 Wine Executive Program: Blending the Business and Science of Winemaking

By Matthew Hoffman - Posted on 30 January 2012

Spread the word! The UC Davis Graduate School of Management and the Department of Viticulture and Enology are hosting the 12th annual Wine Executive Program. The program is geared to help wine industry professionals of all types looking to boost their wine business skills and fortify their professional network. Complete details abut the program and registration can be found at www.wineexecutiveprogram.com.

CEBP to launch Lodi Winery Survey

By Matthew Hoffman - Posted on 25 January 2012

The CEPB's research team is preparing to launch our Lodi Winery Survey. Lodi is one of California's wine regions and is located in the northern Central Valley. A version of this survey will be delivered to winery managers in other regions later this winter. The survey will ask about winery managers' perspectives on winery sustainability practices, regional and state outreach and education programs, and the usefulness of various information resources. The results of this survey will be used by various vintner organizations to better serve the sustainability needs of California wineries. This is the winery version of our three grower surveys, which we have been reporting on in previous blog postings. Together, our grower and winery surveys take a systems perspective on sustainability practice adoption in the California viticulture and wine industry. We ask that our colleagues support us in survey promotion.

New publication: Innovation, Cooperation, and the Perceived Benefits and Costs of Sustainable Agriculture Practices

By Matthew Hoffman - Posted on 08 January 2012

The Center for Environmental Policy and Behavior's director Mark Lubell, and PhD students Vicken Hillis and Matthew Hoffman are pleased to announce our recent publication in Ecology and Society titled "Innovation, Cooperation, and the Perceived Benefits and Costs of Sustainable Agriculture Practices. The abstract is included below. The full article can is included as an attachment to this posting.

Napa Valley and Central Coast Winegrape Grower Surveys to be launched in Winter of 2012

By Matthew Hoffman - Posted on 05 December 2011

The CEPB's viticulture research team is gearing up to launch our Central Coast and Napa Valley winegrape grower surveys this coming winter. The Lodi version of this survey, which we have been reporting on in this blog, was delivered one year ago and yielded findings relevant to advancing the adoption of sustainability practices in California viticulture. This is a multi-regional and multi-organizational project. Our survey instruments were designed with the help of a 20-person advisory committee of growers, outreach professionals, and viticulture industry leaders from across California. We are coordinating with a multitude of organizations to encourage their growers to complete the survey. We ask that our colleagues in the industry to support us in survey promotion. Our methods resulted in a 48% response rate in Lodi, and we hope to repeat this success in Napa and the Central Coast.

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