You are hereenvironmental behavior
In a recent New York Times editorial, Charles Fishman argues “Water is Broken. Data Can Fix It.” He laments the dearth of water data in the United States, and suggests that increasing the collection and availability of water data will create a demand for additional information, change behavior, and ignite innovation. Mike Kiparsky and Joshua Viers reiterate this idea in the Los Angeles Times, in the context of needing better information for California water.
In general, people will pay three times more for an energy efficient CFL light bulb than a traditional incandescent. But, stick a "Protect the Environment" label on the energy-efficient option and conservatives become much less likely to buy the CFL.1
What happened? There's no difference in the economic or environmental benefits from the sticker. Lots of people are just turned off by environmentalism. The sticker's environmental plea invokes a spiteful response: I'm not going to choose the money-saving option that I would have otherwise, because those damn environmentalists want me to.
I'm investigating perceptions of inequity and the inequity resolution process in a local groundwater user association in Guadalupe Valley, Mexico and Sonoma Valley, California-both prominent viticulture regions. Understanding how inequities factor in to and can be resolved at a local level is critical to assessing the effectiveness of international aid programs that incentivize collaborative and local resource management. The study will contribute to literature that examines Social-Ecological Systems and Integrated Water Resource Management outcomes.
Earlier I wrote about trying to get a sense for ranching culture "in the understory". That is, through the up and coming ranchers who have grown up with more technology in their lives. At long last, a contact through our research partners made me aware of Jeff Fowle. I feel comfortable writing about him here since he has a facebook page, twitter account, blog, and linkedin account.