You are heresustainable viticulture
What kinds of vineyards are getting certified as sustainable? How do farmers learn about sustainability certifications? And if farmers aren't getting paid more for certified grapes, what are the motivations? All this and more in our latest policy brief on sustainable viticulture.
Reporting here on a research snippet from the Center’s National Science Foundation funded sustainable viticulture research project.
What is the definition of sustainable agriculture? More importantly, how might we define sustainable agriculture to serve as an effective guide for putting sustainability into practice?
The Center's National Science Foundation and UC Sustainable Agriculture Research and Education Program funded study on sustainable viticulture recently received some media attention by Western Fruit Grower Magazine. The article, titled "Networking Helps Winegrape Growers: Survey shows top winegrape growers share and share alike", can be read by clicking on the link below. Thank you to David Eddy, the author of the article, for his interest in our work. We are appreciative of the opportunity to communicate some of our research findings directly to growers and industry professionals - those folks doing the hard putting sustainable agriculture into practice.
In 2011, the Center for Environmental Policy and Behavior's viticulture research team, which includes Mark Lubell, Vicken Hillis, and Matthew Hoffman, designed and administerd the third installment of the Lodi Winegrape Grower Survey. Lodi's regional grower organization, the Lodi Winegrape Commission, has a long history of advancing agriculture in the Lodi winegrape region. Over the years the LWC's policies and programs have evolved in response to the ever-changing economic, environmental, political, and social climate of California agriculture. In short, the LWC was worked hard to support the changing needs of Lodi growers. The 1998 and 2003 winegrape grower surveys played important roles in guiding this evolution by providing a scientific and empirical basis for evaluating outreach and education programs, identifying grower needs, understanding grower perceptions and opinions, and tracking grower adoption of innovative agricultural practices.
Spread the word! The UC Davis Graduate School of Management and the Department of Viticulture and Enology are hosting the 12th annual Wine Executive Program. The program is geared to help wine industry professionals of all types looking to boost their wine business skills and fortify their professional network. Complete details abut the program and registration can be found at www.wineexecutiveprogram.com.
The CEPB's research team is preparing to launch our Lodi Winery Survey. Lodi is one of California's wine regions and is located in the northern Central Valley. A version of this survey will be delivered to winery managers in other regions later this winter. The survey will ask about winery managers' perspectives on winery sustainability practices, regional and state outreach and education programs, and the usefulness of various information resources. The results of this survey will be used by various vintner organizations to better serve the sustainability needs of California wineries. This is the winery version of our three grower surveys, which we have been reporting on in previous blog postings. Together, our grower and winery surveys take a systems perspective on sustainability practice adoption in the California viticulture and wine industry. We ask that our colleagues support us in survey promotion.
New publication: Innovation, Cooperation, and the Perceived Benefits and Costs of Sustainable Agriculture Practices
The Center for Environmental Policy and Behavior's director Mark Lubell, and PhD students Vicken Hillis and Matthew Hoffman are pleased to announce our recent publication in Ecology and Society titled "Innovation, Cooperation, and the Perceived Benefits and Costs of Sustainable Agriculture Practices. The abstract is included below. The full article can is included as an attachment to this posting.
The CEPB's viticulture research team is gearing up to launch our Central Coast and Napa Valley winegrape grower surveys this coming winter. The Lodi version of this survey, which we have been reporting on in this blog, was delivered one year ago and yielded findings relevant to advancing the adoption of sustainability practices in California viticulture. This is a multi-regional and multi-organizational project. Our survey instruments were designed with the help of a 20-person advisory committee of growers, outreach professionals, and viticulture industry leaders from across California. We are coordinating with a multitude of organizations to encourage their growers to complete the survey. We ask that our colleagues in the industry to support us in survey promotion. Our methods resulted in a 48% response rate in Lodi, and we hope to repeat this success in Napa and the Central Coast.
The CEPB's sustainable viticulture research team has recently put out a new research brief: "Winegrape Grower Perceptions of Sustainability Programs in Lodi, California". Read the full version by accessing the document below.
The Lodi Winegrape Comission’s (LWC) Sustainable Winegrowing Program (SWP) promotes grower adoption of best management practices via informational meetings, workshops, vineyard demonstrations and research, the Lodi Winegrowers’ Workbook for sustainability self-assessment, and the Lodi Rules for Sustainable Winegrowing third-party certiﬁcation program. Understanding grower perceptions of agriculture programs like the LWC is important because similar organizations are operating at the state level (California Sustainable Winegrowing Alliance, CWSA), in other winegrowing regions, and in other agricultural commodities.
The CEPB's sustainable viticulture research team has recently put out a new research brief: "Practice Adoption and Management Goals of Lodi Winegrape Growers". Read the full version by accessing the document below.
One priority of the Lodi Winegrape Commission (LWC), created in 1991 to serve the common interests of Lodi area winegrape growers, is to encourage the adoption of sustainability practices, or those practices that balance economic, environmental, and social costs and beneﬁts, via research-based outreach and education. In this research brief we report results from a mail survey of winegrape growers in Lodi, CA that indicates whether or not growers are actually adopting sustainability practices, what impact the LWC has had on the adoption of these practices, and whether or not grower priorities reﬂect sustainability objectives in the ﬁrst place.