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The Structure of Twitter Networks for California Agriculture

By Mark Lubell - Posted on 05 March 2016

We just released a policy brief with our initial analysis of the structure of Twitter networks centered on California agriculture.  Starting with 153 users identified as relevant to California agriculture by the UC Division of Agriculture and Natural Resources, we traced the followers and followees of the initial group to identify approximately 59K Twitter users.  The results clearly support the idea that social media outlets like Twitter can be a valuable aspect of strategic communications, education, and outreach about agriculture and the environment.  Among the most interesting findings are:

1.  The network is divided into 10 communities including climate, food, water, agriculture, plant sciences, politics, international development, viticulture, gardening, and animal welfare.

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