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Water Psychology: Please Lie Down on My Couch

By Mark Lubell - Posted on 05 August 2014

Water policy wonks pride themselves on even-handed analysis of the costs and benefits of water policy, as driven by the rational and logical decisions of involved actors. But the psychology of water policy and politics is much more fun. And psychology is heavily involved in real water policy decisions, and should be considered as an important part of the picture.

The recent toxic drinking water event in Toledo, Ohio drives home this point. Of course one of the interesting aspects is the cooperation problem of controlling non-point source pollution from urban and ag sources, and the associated phosphorous that contributes to the algae blooms. Psychology and cooperation are deeply intertwined; a lot of my work engages those issues.

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