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Learning Pathways in Viticulture Management

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By Matthew Hoffman - Posted on 11 October 2011

The CEPB's sustainable viticulture research team has recently put out a new research brief: "Learning Pathways in Viticulture Management." Read the full version by accessing the document below.

Managing a winegrape vineyard, like any agricultural enterprise, is a knowledge intensive activity. Winegrape growers learn about vineyard management by accessing a wide variety of information resources. The available information can directly influence vineyard management practices, which ultimately impacts environmental, economic, and social outcomes.

The research brief focuses on two issues. First, grower perceptions of the usefulness of a number of different information resources. The information resources measured include personal experience, interpersonal relationships, outreach by local agricultural institutions, and published materials. Second, we also take a novel approach and analyze the knowledge sharing network of growers and outreach professionals to estimate which types of individuals are most central in this network.

This analysis can help inform the outreach and education efforts of local agricultural organizations, which play a critical role in the local knowledge system. The research also provides insights into learning pathways within agricultural systems more generally.

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Learning pathways 2011.pdf203.16 KB