New Report: 2011 Lodi Winegrape Grower Survey
In 2011, the Center for Environmental Policy and Behavior's viticulture research team, which includes Mark Lubell, Vicken Hillis, and Matthew Hoffman, designed and administerd the third installment of the Lodi Winegrape Grower Survey. Lodi's regional grower organization, the Lodi Winegrape Commission, has a long history of advancing agriculture in the Lodi winegrape region. Over the years the LWC's policies and programs have evolved in response to the ever-changing economic, environmental, political, and social climate of California agriculture. In short, the LWC was worked hard to support the changing needs of Lodi growers. The 1998 and 2003 winegrape grower surveys played important roles in guiding this evolution by providing a scientific and empirical basis for evaluating outreach and education programs, identifying grower needs, understanding grower perceptions and opinions, and tracking grower adoption of innovative agricultural practices. Survey research continues to play an important role as we look toward the future of Lodi agriculture. The 2011 Lodi Winegrape Grower Survey is the third of it's kind, and the Center of Environmental Policy and Behavior is pleased to present these results to the LWC. The report is attached below.