Message from the Director, Mark Lubell
The mission of the Center for Environmental Policy and Behavior (CEPB) is scientific analysis of the interactions among policy institutions, human behavior, and political decisions in the context of environmental and natural resource conflicts. Through developing and testing theoretical models from social science, CEPB seeks to derive practical lessons that can be used to improve environmental policy.
The CEPB's research team is preparing to launch our Lodi Winery Survey. Lodi is one of California's wine regions and is located in the northern Central Valley. A version of this survey will be delivered to winery managers in other regions later this winter. The survey will ask about winery managers' perspectives on winery sustainability practices, regional and state outreach and education programs, and the usefulness of various information resources. The results of this survey will be used by various vintner organizations to better serve the sustainability needs of California wineries. This is the winery version of our three grower surveys, which we have been reporting on in previous blog postings. Together, our grower and winery surveys take a systems perspective on sustainability practice adoption in the California viticulture and wine industry. We ask that our colleagues support us in survey promotion.
I hereby call for a ban on using "Whiskey is for drinking, water is for fighting over" to describe California (or any other) water politics. Instead, I suggest we use the phrase "whiskey is for drinking, water is for cooperation".
Now why would I possibly suggest discontinuing the use of such a colorful quote, from such a colorful historical figure as Mark Twain?
First, Mark Twain didn't say it. Or at least nobody can confirm that he said it. So really the quote is an urban legend that everybody seems to believe. For historical accuracy alone, it shouldn't be used.
New publication: Innovation, Cooperation, and the Perceived Benefits and Costs of Sustainable Agriculture Practices
The Center for Environmental Policy and Behavior's director Mark Lubell, and PhD students Vicken Hillis and Matthew Hoffman are pleased to announce our recent publication in Ecology and Society titled "Innovation, Cooperation, and the Perceived Benefits and Costs of Sustainable Agriculture Practices. The abstract is included below. The full article can is included as an attachment to this posting.
The sustainable viticulture team visited Napa Valley last week to seek wisdom from our advisory council about the design of our study, and present some initial findings at the Green Wine Summit. During the course of the day, I heard some of the most interesting anecdotes about social networks and sustainable agriculture that I've yet encountered:
The CEPB's viticulture research team is gearing up to launch our Central Coast and Napa Valley winegrape grower surveys this coming winter. The Lodi version of this survey, which we have been reporting on in this blog, was delivered one year ago and yielded findings relevant to advancing the adoption of sustainability practices in California viticulture. This is a multi-regional and multi-organizational project. Our survey instruments were designed with the help of a 20-person advisory committee of growers, outreach professionals, and viticulture industry leaders from across California. We are coordinating with a multitude of organizations to encourage their growers to complete the survey. We ask that our colleagues in the industry to support us in survey promotion. Our methods resulted in a 48% response rate in Lodi, and we hope to repeat this success in Napa and the Central Coast.
The CEPB's sustainable viticulture research team has recently put out a new research brief: "Winegrape Grower Perceptions of Sustainability Programs in Lodi, California". Read the full version by accessing the document below.
The Lodi Winegrape Comission’s (LWC) Sustainable Winegrowing Program (SWP) promotes grower adoption of best management practices via informational meetings, workshops, vineyard demonstrations and research, the Lodi Winegrowers’ Workbook for sustainability self-assessment, and the Lodi Rules for Sustainable Winegrowing third-party certiﬁcation program. Understanding grower perceptions of agriculture programs like the LWC is important because similar organizations are operating at the state level (California Sustainable Winegrowing Alliance, CWSA), in other winegrowing regions, and in other agricultural commodities.
The CEPB's sustainable viticulture research team has recently put out a new research brief: "Practice Adoption and Management Goals of Lodi Winegrape Growers". Read the full version by accessing the document below.
One priority of the Lodi Winegrape Commission (LWC), created in 1991 to serve the common interests of Lodi area winegrape growers, is to encourage the adoption of sustainability practices, or those practices that balance economic, environmental, and social costs and beneﬁts, via research-based outreach and education. In this research brief we report results from a mail survey of winegrape growers in Lodi, CA that indicates whether or not growers are actually adopting sustainability practices, what impact the LWC has had on the adoption of these practices, and whether or not grower priorities reﬂect sustainability objectives in the ﬁrst place.
Question: What has 16 legs, can hike 14 miles, and likes to throw snowballs? Answer: The Fall 2012 lab hiking trip at the Center for Environmental Policy and Behavior! For this trip we went to the Ralston Peak trail in the Desolation Wilderness, which is jointly managed by the Eldorado National Forest and Lake Tahoe Basin Management Unit. The picture was taken at the beautiful Lake of the Woods, after a well-earned lakeside nap on an outcropping of Sierra granite. On the pass over into the lake basin, we hiked over the remnants of an early snowstorm and had a very nice view of Lake Tahoe. Our group likes to get outside to renew one of our inspirations for studying environmental policy.
Cliff Ohmart has recently published a book tiled "A View from the Vineyard: A Practical Guide to Sustainable Winegrape Growing". Cliff was trained as an entomologist, has worked for over 30 years in the field of Integrated Pest Management, and during the last 20 years has been a key player in establishing IPM and sustainability-oriented outreach and education programs in California's viticulture industry. Cliff has been a trusted colleague of the CEPB and serves as an adviser to our National Science Foundation funded sustainable viticulture study. For more information about Cliff's new book visit the below links. Congratulations, Cliff!
Wine Appreciation Guild
The CEPB's sustainable viticulture research team has recently put out a new research brief: "Learning Pathways in Viticulture Management." Read the full version by accessing the document below.
Managing a winegrape vineyard, like any agricultural enterprise, is a knowledge intensive activity. Winegrape growers learn about vineyard management by accessing a wide variety of information resources. The available information can directly influence vineyard management practices, which ultimately impacts environmental, economic, and social outcomes.